Little Luxuries Pure Haircare Set

All Scalp & Hair Types

A versatile routine for cleansing, conditioning, scalp care and styling, with application adjusted to suit your hair’s texture and needs.

Softness, Shine & Manageability

Ideal for hair needing moisture, easier detangling and a smoother, shinier finish.

Fine, Flat, Wavy or Curly Hair

Salt of the Earth adds body and root lift to fine or flat hair, and enhances texture and definition in waves and curls.

Those Who Prefer Fragrance-Free Cleansing

Pure Shampoo contains no added fragrance or essential oils. The conditioner, finishing rinse and styling spray contain essential oils, so the complete set is not fragrance-free.

Travel, Gifting & Discovering the Range

Four convenient travel sizes for weekends away, thoughtful gifting or trying a complete Holistic Hair routine.

Pure Shampoo 50ml

AQUA (WATER), ALOE BARBADENSIS LEAF JUICE (ALOE VERA) ‡, SODIUM COCO-SULFATE (COCONUT), LAURYL GLUCOSIDE (COCONUT), GLYCERIN*, CITRIC ACID, BETAINE (SUGAR BEET), LEPTOSPERMUM SCOPARIUM MEL (MANUKA HONEY), COCO-GLUCOSIDE (COCONUT), GLYCERYL OLEATE (COCONUT), SODIUM LEVULINATE*, POTASSIUM SORBATE, SODIUM CHLORIDE, TOCOPHEROL (VITAMIN E), HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL.

Pure Conditioner 50ml

AQUA (WATER), ALOE BARBADENSIS LEAF JUICE (ALOE VERA) ‡, GLYCERIN*, CETEARYL ALCOHOL*, BEHENTRIMONIUM METHOSULFATE*, SORBITAN CAPRYLATE*, LEPTOSPERMUM SCOPARIUM MEL (MANUKA HONEY), GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE (GUAR GUM), PROPANEDIOL*, BENZOIC ACID, TOCOPHEROL (VITAMIN E), POTASSIUM SORBATE, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, LIMONENE†, HELIANTHUS ANNUUS SEED OIL, CITRIC ACID, FUMARIC ACID.

Herbal Finishing Rinse Concentrate 40ml

AQUA (WATER), LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, ANTHEMIS NOBILIS (CHAMOMILE) FLOWER OIL, VINEGAR, CAPRYLYL/CAPRYL GLUCOSIDE*, BENZYL ALCOHOL, DEHYDROACETIC ACID.

Salt of the Earth Volumising & Texturising Spray 50ml

AQUA (WATER), MAGNESIUM SULFATE (EPSOM SALT), SODIUM CHLORIDE (HIMALAYAN PINK SALT), GLYCERIN*, CITRULLUS LANATUS (KALAHARI MELON) OIL, CEDRUS ATLANTICA (CEDARWOOD) OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, CITRUS AURANTIUM DULCIS (ORANGE) PEEL OIL, CITRUS AURANTIFOLIA (LIME) OIL, VINEGAR, CAPRYLYL/CAPRYL GLUCOSIDE*, BENZYL ALCOHOL, DEHYDROACETIC ACID, LINALOOL†, LIMONENE†.

Pure Shampoo

Shake well and apply to thoroughly wet hair. Massage into a lather at the roots for two minutes, then work through to the ends. Rinse thoroughly with warm water and repeat if desired.

Pure Conditioner

Apply to the mid-lengths and ends of wet hair. Gently comb through for even distribution and leave for five minutes. Rinse thoroughly with warm water. Conditioning is an essential step to soften, detangle and improve manageability.

Herbal Finishing Rinse Concentrate

Shake well before use. Measure 20ml of concentrate and dilute into half a cup of lukewarm water. Apply evenly to freshly washed and conditioned scalp and hair, ensuring the scalp is well saturated. Leave in—do not rinse out. Follow with styling as desired.

For Coloured, Chemically Treated, Dry or Fragile Hair

After shampooing, apply and rinse your conditioner as usual. Then apply a second, very light layer of conditioner through the mid-lengths and ends.

Gently pour the diluted Herbal Finishing Rinse over the scalp and hair, allowing it to flow through. The light layer of conditioner helps maintain softness and manageability while the rinse provides scalp and hair care. Leave in without rinsing.

Salt of the Earth Volumising & Texturising Spray

Shake well and apply sparingly to damp or dry hair. Start with a small amount and build gradually to achieve your preferred texture and hold.

• For root lift and body: Lightly mist the roots and tousle with your fingers. Diffuse damp hair for added volume.
• For waves and curls: Spray through damp mid-lengths, gently scrunch, then air-dry or use a diffuser.
• For texture and finishing hold: Mist onto dry hair and shape with your fingers. Apply gradually for a firmer hold.

For chemically treated or very dry hair, apply a small amount of conditioner to the mid-lengths and ends before using the spray.

100% Recycled Post-Consumer Plastic Bottles

Our plastic bottles are made from 100% recycled post-consumer plastic, reducing
the need for virgin plastic and supporting recycling efforts.

Recyclable Glass Bottles

Our glass bottles are fully recyclable, supporting a circular economy and
reducing waste.

Recyclable Paper & Cardboard

We use recyclable paper and cardboard to minimize our environmental footprint.

Vegetable Dye Inks

Printed with eco-friendly vegetable-based inks for a more sustainable approach.

Resin & Mineral Coatings

Our coatings are made from environmentally conscious resin and mineral-based materials.

Please note that the recyclability of our packaging components may vary depending on local recycling facilities and regulations in your country or region.

Sustainably Crafted for a Circular Economy

Our products are made with plant-based, sustainable ingredients, thoughtfully
formulated using Green Chemistry principles.

Vegetarian Approved

Certified by the NZ Vegetarian Society, our products are approved for vegetarians, ensuring no animal-derived ingredients are used.

Committed to Cruelty-Free Practices

As a member of the New Zealand Anti-Vivisection Society (NZAVS) and featured in
the Cruelty-Free Guide, we uphold the highest ethical standards in our practices.

Verified Plastic Recovery

Through our partnership with CleanHub, we support verified plastic waste collection and recovery.

Proudly Made in New Zealand

Manufactured under the trusted FernMark symbol, our products are crafted with pride and care in New Zealand.

Partnering with Aligned Facilities

Produced in NZ GMP-certified facilities, ensuring the highest standards of
quality, sustainability, and ethical manufacturing.

Holistic Hair is a premium natural hair care range crafted by trichology experts.

Made in New Zealand